I've been noticing a trend with my clients recently. So many small business owners are feeling completely defeated by social media ... especially since the global pandemic hit. And, while social media is an incredible resource for growing a business, it does not require you to sell your soul to the Facebook Gods.
So, let's get one thing straight right now: DO NOT LET SOCIAL MEDIA RUIN YOUR MENTAL HEALTH.
I repeat: It is not necessary to be constantly available on any social media platform. Even if you're trying to build your business. Here are a few ways you can take a step back when you're feeling burnt out.
📱 Set it and forget it.
Schedule content to post automatically through a scheduling app like Later or through Facebook's native scheduler. Then sit back and walk away for a little while.
📱 Take scheduled breaks.
Take a break from the app for 24, 48, or 72 hours. However much time you need. I typically schedule breaks for myself on the weekends and only post something that's fun (i.e. not business related). If I'm feeling particularly bad about myself, I will even delete the app from my phone for a little while.
📱 Block and mute accounts.
If you'd still like to follow someone, but the content they're creating is triggering you, YOU CAN MUTE THEIR ACCOUNT. If someone makes you feel uncomfortable for ANY reason, YOU CAN BLOCK THEM. You are not a bad person for setting these boundaries.
Have you implemented any other measures to help you set healthy boundaries on social media?