Which email tool is right for you?

Updated: Apr 4

So, you’re looking for a tool to start developing your email list. How do you know which tool is right for you? Why does it matter? Keep reading -- I’ll break down five of the top email marketing tools and why they work for different types of businesses.


Top Free Tool

MailChimp

If you’re looking for a free service with all the bells and whistles, MailChimp is by far the best choice. With a robust collection of features like segmentation (splitting lists up based on how people subscribe or what their interests are), intuitive drag-and-drop design, automation features, and responsive customer service -- MailChimp is my personal favorite.


Plus, who can deny their cute mascot?


Cost:

Free Plan

  • 10,000 emails can be sent per month

  • Up to 2,000 subscribers

  • Email support for 30 days


Essentials Plan: Starts at $9.99 a month

  • Up to 5,000 subscribers: $49.99 a month

  • Up to 10,000 subscribers: $74.99 a month

  • Up to 25,000 subscribers: $189 a month

  • Up to 50,000 subscribers: $259 a month


Standard Plan: Starts at $14.99 a month

  • Up to 5,000 subscribers: $74.99 a month

  • Up to 10,000 subscribers: $99 a month


Premium Plan: Starts at $299 a month

  • Up to 20,000 subscribers: $399 a month

  • Up to 50,000 subscribers: $599 a month


FREE WORKSHEET: Which Email Marketing Tool is Right for You?


Best for eCommerce

Drip

Drip is a fairly new tool on the market, but if you’re an online store owner, especially if you’re just starting, Drip is a really good choice. Drip offers store owners a lot of data to understand their customers’ behavior, like:

  • The number of returning vs new visitors to your store

  • Identify people who abandon their carts before purchase

  • Click rates (i.e. who clicks and doesn’t click on links in your emails)

Drip also offers some great integrations with Facebook ads, Wordpress, and WooCommerce. It even offers you the ability to send text messages!


Cost:

Starter Plan: Free

  • Up to 100 subscribers

  • Unlimited email sends


Basic Plan: $49 a month

  • Up to 2,500 subscribers

  • Unlimited email sends


Pro Plan: $122 a month

  • Up to 5,000 subscribers

  • Unlimited email sends


Enterprise Plan: Custom Pricing

  • Above 5,000 subscribers


Best for Email Sends

SendInBlue

Send a ton of emails? SendInBlue is your best bet. As a new platform, there are some features that are a little less functional or not as robust, but it works well enough.


As can be typical of some other platforms, you’ll have to pay for the best features, but I believe you can get away with the free plan depending on what you’re looking for.


Cost:

Free Plan:

  • Up to 300 emails per day

  • Limit of 9,000 emails a month

  • Unlimited contacts


Lite Plan: $25 a month

  • Up to 40,000 emails a month

  • No limit on daily emails

  • Unlimited contacts


Essential Plan: $39 a month

  • Up to 60,000 emails a month

  • No logo on emails

  • No limit on daily emails

  • Unlimited contacts


Premium Plan: $66 a month

  • Up to 120,000 per month

  • No limit on daily emails

  • Advanced automation features

  • Unlimited contacts


Let me know -- do you use any of these tools? Which email marketing platform is your favorite?


Want to learn more? Download my free worksheet: Which Email Marketing Tool is Right for You?

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