So, you’re looking for a tool to start developing your email list. How do you know which tool is right for you? Why does it matter? Keep reading -- I’ll break down five of the top email marketing tools and why they work for different types of businesses.
Top Free Tool
If you’re looking for a free service with all the bells and whistles, MailChimp is by far the best choice. With a robust collection of features like segmentation (splitting lists up based on how people subscribe or what their interests are), intuitive drag-and-drop design, automation features, and responsive customer service -- MailChimp is my personal favorite.
Plus, who can deny their cute mascot?
Cost:
Free Plan
10,000 emails can be sent per month
Up to 2,000 subscribers
Email support for 30 days
Essentials Plan: Starts at $9.99 a month
Up to 5,000 subscribers: $49.99 a month
Up to 10,000 subscribers: $74.99 a month
Up to 25,000 subscribers: $189 a month
Up to 50,000 subscribers: $259 a month
Standard Plan: Starts at $14.99 a month
Up to 5,000 subscribers: $74.99 a month
Up to 10,000 subscribers: $99 a month
Premium Plan: Starts at $299 a month
Up to 20,000 subscribers: $399 a month
Up to 50,000 subscribers: $599 a month
FREE WORKSHEET: Which Email Marketing Tool is Right for You?
Best for eCommerce
Drip is a fairly new tool on the market, but if you’re an online store owner, especially if you’re just starting, Drip is a really good choice. Drip offers store owners a lot of data to understand their customers’ behavior, like:
The number of returning vs new visitors to your store
Identify people who abandon their carts before purchase
Click rates (i.e. who clicks and doesn’t click on links in your emails)
Drip also offers some great integrations with Facebook ads, Wordpress, and WooCommerce. It even offers you the ability to send text messages!
Cost:
Starter Plan: Free
Up to 100 subscribers
Unlimited email sends
Basic Plan: $49 a month
Up to 2,500 subscribers
Unlimited email sends
Pro Plan: $122 a month
Up to 5,000 subscribers
Unlimited email sends
Enterprise Plan: Custom Pricing
Above 5,000 subscribers
Best for Email Sends
Send a ton of emails? SendInBlue is your best bet. As a new platform, there are some features that are a little less functional or not as robust, but it works well enough.
As can be typical of some other platforms, you’ll have to pay for the best features, but I believe you can get away with the free plan depending on what you’re looking for.
Cost:
Free Plan:
Up to 300 emails per day
Limit of 9,000 emails a month
Unlimited contacts
Lite Plan: $25 a month
Up to 40,000 emails a month
No limit on daily emails
Unlimited contacts
Essential Plan: $39 a month
Up to 60,000 emails a month
No logo on emails
No limit on daily emails
Unlimited contacts
Premium Plan: $66 a month
Up to 120,000 per month
No limit on daily emails
Advanced automation features
Unlimited contacts
Let me know -- do you use any of these tools? Which email marketing platform is your favorite?
Want to learn more? Download my free worksheet: Which Email Marketing Tool is Right for You?